Jan 9th, 2023 - Co-authored by Lara Fordis, M.A. and Tymofey Wowk, Ph.D. Data, data, data. It's all around us, we all know about it, but why is it important, especially for the burgeoning cannabis industry? And, who are the "invisible shoppers™" in cannabis? There are major benefits to using data to give companies a competitive advantage across all vertical industries. These include informed and improved decision making, more effective marketing, better and personalized customer experience, ...
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